Four key areas set us apart from other risk communication firms, and add unique value to the training, speaking, and advising we provide.

We believe that risk communication goes far beyond messaging. It’s what you do, not just what you say. It’s not just the job of the communications staff. It is applicable at all levels of any organization, including policy makers and senior managers.

       Our risk communication focuses on an understanding of, and respect for, the way people perceive risks. Understanding why people feel the way they do is the foundation for interacting with them more effectively.

       Our risk communication is more than crisis communication. Effective risk communication skills are vital in almost everything an organization does. The ‘risk communication as crisis communication’ model is limited.

       As Principal of the firm, I offer a background no one else in the field can match. I was an award-winning television and print journalist for 25 years. I taught risk communication at the Harvard School of Public Health. I've consulted to dozens of businesses, professional and trade organizations, consumer groups, governments at all levels, academic institutions, and health organizations, worldwide.

A Unique Approach
A Unique Background
Unique Value