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Training, Speaking, Advising
Training
"David's presentation on risk perception and communication was outstanding! Our conference attendees are demanding senior corporate public affairs practitioners and they raved about his ability to translate theory into actionable strategies. The combination of David's expertise, interactive case study and good humor made for a fabulous learning experience."
-- Caryn Pawliger, Senior Director, U.S. Public Affairs Council
We teach on-site courses that run from half a day to three days. The content and length of these training courses are tailored to the specific needs and interests of the client.
Modules include:
Risk Perception – The neuroscience and psychology behind why some risks feel more frightening than others, facts notwithstanding.
Practical Applications of Risk Perception: A Case Study – How knowledge of risk perception can be applied to both the policy choices you make and the messages you use to communicate with various audiences.
A Risk Communication Process – A systematic, template-guided process for thinking through all aspects of a risk communication program.
A Message Development Process - A systematic, template-guided process for figuring out what to say.
Crisis Communication - Understanding the unique demands of both your audience and the media in situations involving crises.
News Media Coverage of Risk – An inside look from a experienced journalist at why the media cover risk stories the way they do, and a series of tools to help you interact with news media more effectively.
Scenarios and Role Playing Exercises – All modules are involve active audience participation, including scenarios created to the specific needs of the client which challenge participants to apply and practice concepts and skills introduced in the course.
Speaking
"David is a terrific speaker. He spoke to more than 100 managers at our company and the feedback afterwards was glowing. His use of audience involvement, humor, and real-world examples kept everyone highly engaged. He's funny, and he makes the information he presents both clear and relevant. His talk on risk communication was a tremendous help as we embarked upon communicating directly to patients for the first time."
-- Julie Foster, Vice President of Marketing, Cardiac Rhythm Disease Management Division, Medtronic"David is an intelligent, knowledgeable, and thought-provoking speaker. “Risk Perception, Why Our Fears Don’t Match the Facts” lets you in on the secrets of human irrationality when it comes to the perception of risk and shows you why your company needs a different approach for communicating risk. Ropeik does all of this with memorable images and humorous examples that keep his audience entertained and engaged."
-- Ladd Smith, President, Research Institute for Fragrance Management
People are fascinated by the psychology that explains why some risks feel more frightening than others, and why our fears so often don’t seem to match the facts. With humor and active audience participation, David offers people a look inside the subconscious systems we all use to make sense of the risks we face. As a former reporter, David makes the science that helps explain the origins of our fears clear, interesting, and relevant. Any one who attends his presentations leaves both entertained and more informed about how they and the people they deal with perceive risk.
David has been the keynote speaker at major conferences of trade associations, professional organizations, medical societies, and scientific organizations. He has spoken before groups of government employees at all levels. He has lectured at many colleges and universities, both in the U.S. and abroad. He has advised senior business managers and employees, in groups ranging in size from 20 to 2,000.
Advising
“David provided wise counsel and provoked deep thought on the risk communication implications of various decision options. He helped us immensely to see how others would view us, a perspective we could not have seen on our own. His advice played a significant role in our communication efforts on an important issue.”
-- Mary Logan, Chief Operating Officer, American Dental Association"David played a key role in helping our firm work through a major crisis. We had a large team of communication advisers, but David was uniquely qualified to advise from the perspective of risk perception. He helped with all levels of our risk communication challenge, from senior management policy to press releases, advertisements, and public presentations. David played a vital role in helping us resolve our issue successfully."
-- Paul Donovan, Senior Vice President for Communications, Boston Scientific
Understanding risk perception is a powerful tool for all forms of risk management, including but not limited to communication. Understanding in advance how people are likely to react to an action, decision or communication helps an organization act more intelligently, and with greater success.
We have advised organizations worldwide dealing with many risk management circumstances.
- Governments considering creation or expansion of a nuclear energy program.
- Pharmaceutical companies regarding questions about produce contamination.
- A major pharmaceutical company regarding questions about contamination of a popular product.
- Governments at all levels preparing emergency response communication.
- A major medical device company following news reports that one of its principal producs was defective.
- Food industry agencies and companies dealing with public apprehension about Mad Cow disease.
- International, national, and state public health agencies on issues including bioterrorism, Avian flu, West Nile virus, and smoking.
We provide both strategic and tactical advice about crises you may be facing. We offer a Risk Issues Inventory to help you identify issues where proactive planning can help avert potential crises and controversies. We help develop communication plans so mechanisms and messages are in place should an unforeseen problem arise. We offer consulting input on policies under consideration and advise on upcoming events like public hearings and public meetings. And of course we advise on all stakeholder communications, including the general public, media, regulators, and investors.
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